About Hester's Motorsports
Founded in 1978 by Jim and Evelyn Hester. The adventure started off from Jim and Evelyn when they got tired of all the area's dealers trying to sell them the wrong bikes and just plain did not know what they were talking about. So they bought out the Yamaha dealer in Trinidad, CO. with everything they had in the bank and everything the bank would let them have, this high-risk venture was a success!! They moved into a retail space at the north end of Raton at 223 N 2nd St. and opened up in December of 1978.
With the nonstop efforts from Jim and Evelyn they grew, and word got out, and people would come from miles away to buy from people who knew what they were doing. "Service is #1" Jim used to say. "Without someone to tell you everything you need to know and a top quality service record no one wants to buy from you." With this hard work attitude, Jim and Evelyn built a very strong foundation of there business. In 1995 there youngest son John Came to work for them in sales and service, shortly after that Connie, Johns wife joined the team to help Evelyn with the increase in business. The business grew and grew till they could not carry enough product, their demand had outgrown there small mom and pop business.
Finally, in 1997 they decided to take on another franchise, but a lot of work was in order, which one was good enough for there name. Once word got out there were franchises knocking on the door to fill the spot, Suzuki, Polaris, Kawasaki, their. The Hesters talked to all the surrounding dealers and asked "How does it stand up against Yamaha's? Low or high maintenance and how is the manufacturer deal with you as a dealer". Suzuki was good but they did not have that big of a lineup of product in ATV's and we needed that had a full selection like Yamaha did. We Finally narrowed it down to Kawasaki and in fall of 1997 Hester's took on Kawasaki and was able to keep up with the pace of product sales... For a short time.
In 1999 We were back to running out and having to buy product from all the surrounding dealers. The decision was made, We had to have a bigger place. We finally decided that building our own building was the ticket so the planning began and by September 1999 the new 10,000 Square foot building was finished. The grand opening was November 7th 1999 on a glorious day of 71 deg no wind and not a cloud in the sky!! The Hester's were blessed indeed.
Here we are now in our building, built with everything we needed, the largest showroom in the area, the largest selection and the best service. Our service shop is larger then what our whole old store was. All though you can't please everyone 100% of the time, we can please 98% of the people 100% of the time!!
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Kawasaki Customer satisfaction 98%
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Kawasaki service satisfaction 100%
We do a lot for our customers, we do our best for everyone, we do more for our customers then any dealer, we are straightforward and honest and we have the best staff.
See for yourself, come on in and have a talk with us, we are a FULL-service dealership, we cater to all aspects for our customers, we may not always be the "lowest price" (we are very competitive and match and even beat a lot of other dealers but I guarantee we are the "Best service" and THAT'S what matters!)
Hester's Motorsports is conveniently located near the areas of Santa Fe, Albuquerque, Trinidad and Moda.